As the study showed, over half of Gen Z expect to be promoted every 12 to 18 months – and if they don’t receive this they start looking elsewhere. Positions featuring ‘Lead’, ‘Vice President’ or ‘Manager’ in the job title, with a maximum of 2 years experience, increased by around 50 per cent, according to the poll. The professional world is in a flux, and one trend making waves is the rise of title inflation. Companies are increasingly bestowing senior-sounding titles like ‘director’ or ‘lead’ on entry-level positions. But what's behind this, and how does it affect Gen Z, the generation at the heart of this shift.